The Key to Freedom project was initiated in 2012, after The Duke of York's visit to India as part of celebrations for Her Majesty The Queen's Diamond Jubilee. On this trip His Royal Highness met Aloka Mitra, founder of WIF, and some of the young women and girls WIF had rescued from the sex trade and abusive personal lives. The Duke of York appreciated the work WIF was doing with the vulnerable women and found the products made by them, beautiful. As a result of this meeting the York Family assembled a team to help develop a route to market for the products.
Key to Freedom has managed to arrange the sale of garments created by some of the young women who are being skilled by WIF to be sold in the UK through retailer Topshop.
The young women are already earning an income, through Key to Freedom Project and are looking forward to the support through The Prince Andrew Charitable Trust for the coming year. It is a huge opportunity and the girls are already energised and feel empowered.
We are grateful to the Duke and the Duchess of York, who have been with us from the beginning till now and will continue to support, which is a huge encouragement for us.